Saraya PR & Advertising

 
 
   
 
   
 

Executive summary

uSaraya is a joint stock company of Egyptians ownership.

uSaraya suits a new concept of integrated marketing Communication match with the environment of Egypt and the (up to date) status market situation.
uMarket research, Marketing planning, pricing, competition, and market communication activity such as,
  • ·Media Planning
  • ·Advertising
  • ·Direct Promotion
  • ·Printing & Publications
  • ·Uniforms
  • ·Designing & Artwork
  • ·Uniforms
  • ·Strategic Marketing Plan
  • ·Branding

Saraya has created a win-win situation for everybody involved:

  • Well designed and maintained
  • Superior sites for advertisers in highly visible locations
  • Chain of network of adds. In the most cities of Egypt

The market potential for Saraya is huge.

 uSaraya has established a first mover advantage and well placed to benefit from the market potential.

uAs a young company Saraya has established a well qualified management team, know-how and systems to manage and grow its business.
 
 

Saraya offers a wide range of Press publications advertising media.

Press Advertising

  • uAl-Ahram Publications
  • uAl-Akhbar Publications
  • uAl-Alam Elyoum

Magazine Advertising

  • Business Monthly
  • He
  • Sport & Fitness
  • Kol Elnass
  • Kalam Elnass
  • Flash
  • Teen Stuff
  • Kelmetna

 

Saraya offers a wide range of outdoor advertising media

  • light boxes (size: 1.30 m x 0.80 m)
  • Sucettes (size: 1.40 x 0.90 m)
  • T-poles (various sizes between 3 x 4 m to 4 x 10 m)
  • Uni-poles (various sizes between 4 x 10 m to 4.50 x 14 m)
  • Top of building billboard
  • Adds and signs on building walls
  • Prime locations at cities entrances
  • Outdoor advertising related to sports clubs, football grounds, etc.

 

Location Map for Out Door

  • Great Cairo & Giza.
  • Remote areas & Capital Cities.
  • Desert & Highway Roads.
  • Sports Clubs
  • North Coast and Saini

Attractive Prime Locations with high level of Visibility and Massage printing to guarantee the optimum Reach for Audience.

Saraya, is giving a high importance to an accurate study of the Egyptian Market, in order to provide the various commercial companies in the market .

Marketing Program:

  • Our Marketing programs consists of either direct or indirect marketing depending on the cartelistic and type of the product and its relevant competitive market after defining the potential customer.
  • The campaigns are as follows   
  •   Advertising and promotional campaigns through the well known and familiar advertising media for the Egyptian market, which exists in the society surrounding the prospect customer

Supervisor Promotion Program:

Direct promotional programs, which address the customers where they are
 Saraya carries out the studies, researches, planning, presenting and executing a wonderful mix of promotion such as sponsoring, sampling, tasting, events, with the assistance of a group of consultants and expertise in Marketing through a well-trained, highly qualified, organized and harmonious teamwork, who are working towards one goal to reach a higher target, which is offering the appropriate opportunity for its customers
.
 
Supervisor Service:
  •  uSaraya assists with all kinds of marketing research, data, etc.
  • uSaraya offers every variety of outdoor advertising
  • uBus shelters allow for comprehensive advertising campaigns to target prime locations of Egyptian cities
  • uWell organized and motivated team at Saraya

Saraya has created a new positive image in  promotion mix , events and created sustainable competitive advantage

Direct Promotion

  • Sponsorship
  • Events
  • Mailing Campaigns
  • Product Launching & Introduction
  • Give away and Sampling
  • Conventions & Seminars
  • Press Conferences

Printing & Publications

  • Brochures
  • Flayers & Posters
  • Products Specs.
  • Credit Cards & Visa Cards Material
  • CD Multimedia.
  • All type of publications related to the marketing communication aspects.

Fine artwork designing, quality material and ideal time delivery with fully restriction of client corporate identification.

List of Honor

  •  BNP Paribas Bank
  • ABC Bank
  • Arab Bank
  • Amr Helmy Design
  • Modern Academy
  • Allyanz Group
  • French University
  • Sipes Paint
  • CadburyAdams
  • Segma Paints
  • ART
  • Mantrac
  • Arma 
  • Mobinile
  • Enjoy
  • Green Land
  • öAhram Beverages
  • Juhayna
  • Mass Food
  • Xerox
  • Arab African Int. Bank
  • Uni Food
  • Samsung
  • Edita
  • Azza Fahmy Gallery
  • Mash Farma
  • Thomas Cook
  • Ring

 

Thank You

 

   
   
       

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